date:Sep 25, 2012
jab in 600ml PET bottles; and 7UP Lemony Bite will soon be launched in the same state.
Rising health consciousness among Indians has pushed colas down the priority list, reckons Chauhan, adding the first choice for quenching thirst today is mineral water followed by fruit juices and aerated drinks. They may create some buzz but the revival won't lead them anywhere, says Bisleri brand owner. The cola majors, for their part, would like to prove that Chauhan's scepticism is a case of sour lemons.