date:Sep 25, 2012
ng revived in keeping with a brand study by the company that indicates that the brand has very strong recall and holds latent equity with the consumers, says a Coca-Cola India spokesman.
The masala soda, being piloted in parts of Delhi, Punjab and Haryana, has been reformulated to make it more contemporary, the spokesman added. Pepsi too has been busy catering to regional tastes. 7UP masala nimbu soda which the company claims is the only packaged brand in this category is being piloted in Pun