date:Sep 25, 2012
his helps marketers in reinventing nostalgia and works excellently with local brands.
The bottlers of Campa Cola may be hoping the retro wave works in their favour. Launched by Sardar Mohan Singh, who founded the Pure Drinks group after the exit of Coca-Cola from India in the late 70s, Campa ruled the north India for more than two decades. It duly faded into oblivion and into the hinterlands once Coke and Pepsi came in with a bang after 1991. Now, it has again started to bubble, thanks to Alank