date:Sep 25, 2012
arat; he says he now plans to take Sosyo, available primarily in the western region, national.
A Coca-Cola spokesperson did not comment on market shares in Gujarat, whilst a spokesperson for Pepsi said: Although there are a couple of local beverage brands in Gujarat, their share is minuscule; we are a leading player in that market.
If regional beverage brands don't lose their allure, it may be because - as IBS-B's Ranganathan points out it's a basic human instinct to yearn for a happy past. T