date:Sep 25, 2012
Campa Cola, a local brand from the 70s, is not the only blast from the past. Also readying for a comeback is Coca-Cola's RimZim, a popular regional masala cola brand that Coke had acquired from Ramesh Chauhan in 1994, along with Thums Up, Gold Spot, Limca and Citra.
The revival theme is not restricted to the cola category. Early this year, Coke brought back Citra, the clear lime drink brand that it had junked in favour of own brand Sprite. And last year, rival Pepsi gave a fresh lease of life t