date:Sep 25, 2012
ing a formula that has become a major part of the business. According to Goldman, the Honest Kids line is close to 1/3 of the companys revenues at this point. The new white grape-sweetened version of Honest Kids will be out in natural channels in October, and is launching with significant end-cap space in national accounts like Target and key supermarkets in January.
Its on fire, Goldman said of Honest Kids.
Also on fire is a potential Honest Fizz competitor, however Zevia. The original Stevi