date:Sep 25, 2012
g out that the company has used Expo East for product experimentation in the past, and has gone into and out of the market quickly with products like its CocoaNovo chocolate play.
Still, there were clear signs that the booth was prepared to launch a four-SKU line tentatively labeled with zero-calorie, Stevia-and-erythritol sweetened root beer, lemon lime, orange pop and Professor Fizz (think cherry/pepper) flavors if it got the go-ahead, down to a potential pricing scheme for 6-packs and sing