Pressure to fit product info on labels mounts, says Ritter Sport
date:Sep 25, 2012
Speaking to ConfectioneryNews.com, company public relations manager Petra Fix talked about the pressures from labeling regulations, breaking into new markets and the success of the companys latest launch.

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Whats difficult for us is the letter size on packaging, she said.

Fitting the companys message on to the packaging as well as Guideline Daily Amounts (GDAs) in several languages had become a challenge, she said.

Ritter is considering producing different packaging for each of its
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