Purac touts its lactic acid ingredient for stabilising anthocyanin colours
date:Sep 25, 2012
are found in fruits and vegetables such as purple carrots, blackcurrants and grapes.

Purac says its research shows the Purac Fit Plus ingredient can help retain colour vibrancy, a key quality indicator for consumers, in a range of applications, including drinks, confectionery and jams.

These results are very exciting, especially for beverage and fruit preparation manufacturers, said Hans Schinck, category manager, taste and nutrition. We foresee continued growth in the natural colours market.

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