date:May 21, 2012
ew features and content, as well as to help familiarize them with the new site architecture. Scavenger hunts are great for this type of interaction.
Coupons are a great way to gain trial and to reward fans for participating, but I would not classify coupons as an engagement tool. Engagement is about entering a two-way conversation with your consumers; its about listening and responding. Its about giving consumers a meaningful reason to interact with your brand.
What measures can a bakery tak