date:Sep 24, 2012
We don't know if Willy Wonka would be horrified or delighted by Nestls latest ad campaign in the UK. The candy giant has embedded six chocolate bar wrappers with GPS chips that get activated when you open the packages. Nestl will then track your wrapper down and hand you a check for 10,000 (about $16,000).
We think the idea is exciting, but did they have to make it seem so menacing? CNET unquestionably put this best:
We will look for you, we will find you and we will give you a cheque for 10,0