date:Sep 22, 2012
merican market but was not able to reap the results that the company hoped for. Alize, (it means gentle trade winds in French) launched by Kobrand in France in 1984, aimed at mainly middle-aged women drinkers simply because it can be sipped without much hassle pour it neat, throw in just a few rocks of ice and sip. Both in France and outside it, it took kobrand years to grab the attention of its intended clientele. It had to tweak its price range to grab consumer interest.
Today, it is pretty