date:Sep 22, 2012
Pak carton, doesnt really help much either. Its only point of differentiation is in its bilingual packaging, with which it appears to be first to market. Otherwise, using simply the name Coco in a market where coco is being used in many different coconut waters is like naming your energy drink Energy. From our perspective (where we see tons of brands fail every year), this doesnt seem like the most sound approach to establishing your brand. Overall, it tastes nice, but we dont really see a meani