date:Sep 22, 2012
n issue of building customers loyal to the brand -- why go out of your way to get Coco when any number of brands taste the same?
For many brands, the answer to this question comes from the brand (and the associated image) that theyve created. But thats where Coco really seems amiss, with a name and look that feels very much like a value or commodity play. So, while the product itself is a perfectly adequate choice, were again left feeling as though the product will be perceived as an imitator