Stride Gum launches iD Gum in three flavors
date:Sep 22, 2012
Stride Gum, the brand owned by US-based Kraft Foods, has introduced a new product - iD Gum - in three flavors: Peppermint, BerryMelon, and Spearmint.

The company noted that new gum celebrates teens' creativity and thirst for discovery and individuality.

The gum in packaged a sleek folding pack featuring a new magnetic closure and is delivered in a semi-transparent cellophane wrapper that hints at what is inside the pack.

Once unwrapped, the pack reveals original artwork sourced from young eme
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