date:Sep 22, 2012
Dutch dairy giant FrieslandCampina has signed up to the EU Pledge an initiative to change food and beverage advertising to children under the age of 12 in the European Union (EU).
The Pledge is a voluntary commitment by the World Federation of Advertisers (WFA) to the EU Platform for Action on Diet, Physical Activity and Health a European Commission (EC) platform set up to tackle overweightness and obesity in Europe.
FrieslandCampina spokesman Jan-Willem ter Avest told DairyReporter.com that