date:Sep 22, 2012
voluntary code adopted by companies in Australia is obsolete with the increasing take up of pay TV, more free-to-air channels, the explosion of social media and a shift to online content.
The AMA is willfully ignorant of the Alcohol Beverage Advertising Code (ABAC) schemes reach and effectiveness. They have never contacted the schemes management to find out how it works in detail, Riden countered.
All paid advertising on whatever TV channel or Internet site needs to be pre-vetted beforehand