date:Sep 22, 2012
ongside more traditional modes of advertising through television and radio, the introduction of digital technologies has opened up new platforms for marketing and promotion, it revealed.
Alcohol companies are aggressively harnessing the marketing potential of online video channels, mobile phones, interactive games and social networks, such as Facebook and Twitter.
Such marketing efforts are increasingly sophisticated and multidimensional, integrating online and offline promotions with the spo