date:Sep 22, 2012
e the average core energy consumer really knew what was in a given can.
If the FDA reclassified energy drinks as beverages, which could not therefore exceed soda caffeine limits, Schmidt said, this could potentially alienate core consumers, as they would almost certainly find the products much less effective at providing a jolt of energy and concentration.
That could potentially be very bad for the energy drinks industry. However, I dont see that happening, given the FDAs recent response to Se