date:Sep 22, 2012
said.
Future formulations
But since energy drinks had made market mileage from, for instance, novel botanicals (as well as higher caffeine levels than standard beverages) did Schmidt believe the precise formulations were important for core consumers, and could it threaten the industry if the rules were tightened up?
I think the formulations are important, to the extent that they have massive amount of energy (caffeine, guarana, taurine, etc.), Schmidt said, before adding that he didnt believ