Premium and health: A dedicated focus for Bakels
date:Sep 22, 2012
r stand come away with lots of ideas and concepts that will help them drive both sales and the bottom line, Morrow said.

Consumers are eating more healthily but, when they decide they are going to treat themselves, they really want to indulge, he added.

Back to tradition

Within health and indulgence, Bakels has identified artisanal breads as a major growth area for the bakery market.

In line with this, the firm launched its Artisan Bread Complete bread mix under its Nutribake division and ro
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