date:Sep 21, 2012
eyond the high cost of HPP is the high cost associated with educating consumers about the brand. Huss said that a significant number of BluePrint employees are part of its brand education team, which organizes approximately 220 sampling events every month. Huss said that it is a painstaking process to train employees on how to effectively manage consumer presentations, but she stressed that the company is focused on supporting current BluePrint retailers with consistent demos and quality educati