Cleansing the Juice Category: Blueprint Juice
date:Sep 21, 2012
business.

Evolution is not a direct apples to apples [comparison], Huss said. There is some crossover there, and I guess you would consider them the competition at the moment. However, very soon, I think that competing cleanse companies will make their way to wholesale channels.

Whats driving that confidence? According to Huss, its the retailers themselves who are asking for cleanse products, and not juices.

We started this because Whole Foods approached us and said, Please, can we get the ju
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