Social media goes wrong: ‘I shop at Waitrose because Tesco doesn't stock unicorn food’
date:Sep 21, 2012
ial colouring.

Rys Wynne: ASDA Value peacock feed isn't as nice.

NeilF@neilfranklin: Self-defined social media 'experts' still don't realise engagement and humour is valid measure of success.

The Drum: Social media campaign finds people shop there for the unicorn food and 24ct gold thread toilet paper.

The Media Blog: Presumably 'backfiring spectacularly' was the main KPI[key performance indicator] for the @waitrose #waitrosereasons campaign. It's all talkability and buzz, right?

Meanwhile,

06/21 05:09