date:Sep 21, 2012
nt, but they dont have the foresightto know what they will need in five to 10 years time, he suggested.
World in 2020
Consumer tests dont tell you what the world will be like in 2020, when raw materials are likely to be in shorter supply, when the world will be more interconnected, where obesity will grow if we carry on as we are, where people will live longer and there will be a change in where power lies from the US to the Far East. We need to understand all of this to design products.
He a