date:Sep 21, 2012
rition takes compliance very seriously and as such is disappointed that two of the four complaints made against the SMA Follow-on Milk advertising have been upheld. The adverts were designed to convey the personal opinion of real Mums and why SMA Follow-on Milk was the best choice for those particular individuals after breastfeeding had stopped.
The ASA did not feel that the advertising portrayed personal testimonials and that the average consumer would not recognise this. SMA Nutrition can con