Are Smart Ones Still Smart Business?
date:Sep 20, 2012
HJ. Heinz is still committed to its frozen food products,including Smart Ones diet meals. But are frozen meals where thesmart money is?

Frozen meals are the most cyclical of the major food categorieswe compete in, said Arthur B. Winkleblack, chief financialofficer of the Pittsburgh, Pennsylvania-based company. Strong ingood times and weak in recessionary times.

Sales of frozen meals fell in 2009 and 2010, and were believed tohave grown just 0.6% to $7.9 billion in U.S. sales in 2011,according
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