date:Sep 20, 2012
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We are looking at brand-building, with an eye to the AEC (Asean Economic Community) in 2015, Palit Bhirom-Bhakdi, Boon Rawds executive vice-president told The Bangkok Post.
Boon Rawd is Thailands leading brewer by volume with a 59% share. The market is currently dominated by domestic brands but the countrys growing beer consumption has prompted others such as SAB Miller and Asahi to target Thailand.