date:Sep 20, 2012
Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the companys first bottle change since 1946, the Star Bottle is set to launch in select markets in New York state this month and nationally beginning in March 2013.
The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our Open Your World marketing campaign and our more recent draught program, said Colin Westcott-Pitt, vice president of marketing