date:Sep 20, 2012
, pi global design director, said: A new size of Robinsons double concentrate was introduced into the Irish squash market to increase consumer awareness of the product and to help drive sales.
The design retains the strong Robinsons family attributes and heritage, yet delivers a modern aesthetic and language for the variant.
This had to be done while adhering to strict technical constraints to enable the bottle to run on the existing production line, with minimal change parts and CAPEX, Llewel