ASA rejects allegations that Allinson’s bread advertising was misleading
date:Sep 20, 2012
ruthful?

Meanwhile, Allinson welcomed the decision.

An Allinson spokesperson said: This particular campaign was designed to make consumers aware of the forgotten story of Thomas Allinson and, as with all our campaigns, we took our responsibility to ensure we were honest with consumers and complied with the ASA CAP Code very seriously.

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