date:Sep 19, 2012
make it.
Jones had $7.1 million in cash when it issued its first going concern statement. This past June, it had $2.5 million.
It is unclear why five CEOs in five years have been unable to return Jones to its former glory.
The initial injury was self-inflicted but seemingly not mortal: Jones grew too fast and acted on ambitions that outweighed its expertise.
The football and airline contracts meant to expand Jones' image beyond skateboarding and turkey-flavored soda lovers drained much-neede