Serious Sweets expands reach with fresh acquisition
date:Aug 11, 2023
reats across the UK. Im delighted to see SSCs ambition and desire to grow the brand further and continue this exciting journey.

A committed food industry lifer, Rob Whitehead has had a successful career buying, developing and growing several food businesses for the last 25 years.

In 2014, Rob realised that the crafted food movement was in full swing, not just at farm shops and independent retailers, but increasingly through major supermarkets in many food categories. At the same time, he felt
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