date:Sep 18, 2012
of milk less per person in 2009 than they did in 2000, down from 22.4 gallons per person to 20.6 gallons. It's not that Americans are drinking less overall, she says. It's that they've switched to other beverages, primarily bottled water.
That's concerning, because milk is important in the diet, she says. It's nutritious and very affordable, at about a quarter per 8-ounce glass.
Now, she says, The challenge we're faced with is to steal market share back from other beverages, like bottled water