date:Sep 18, 2012
its own estimate, the program has been successful: Annual consumption of milk and milk products has risen 15%, from 541 pounds per person in 1981 to an estimated 620 pounds today, most of it fueled by increased consumption of cheese and yogurt, says Joe Bavido, program spokesman.
Consumption of liquid milk, conversely, has been on the decline, says Vivien Godfrey, CEO of the Milk Processor Education Program, MilkPEP, creators of the national Got Milk? campaign. Americans drank nearly 2 gallons