date:Jul 06, 2023
s are also considerations for the current consumer.
Adding to the conversation, Koivist from Valio says that health and wellness trends have made their way into the ice cream and dessert industry as well. Healthy indulgence is becoming increasingly important to consumers. Especially when talking about everyday indulgence.
Ingredients such as milk protein are valued for their health-related benefits in desserts and ice cream products. Consumers see protein as a natural and positive food compon