Givaudan harnesses AI to develop “futurescaping platform” to forecast future food
date:May 24, 2023
scapers, then mapped these patterns and created potential scenarios, leading to specific ideas for new product experiences. The result was true, actionable foresight that - in a fast and entirely new way guided high-value concepts fit to address a complex issue such as declining growth. This really is an industry first, Prabhu continues.

Customer Foresight has now been rolled out to Givaudan futurescapers globally for selective use on key opportunities that meet certain thresholds. Givaudans e
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