date:May 24, 2023
t, explains Nandita Prabhu, Givaudans customer foresight director.
Customer Foresight considered every aspect of the market - the region, country, segment, category, and brand dynamics, as well as related or adjacent consumer and product attributes and movements.
From there, AI refined, sorted and clustered this mass of data into clear patterns of weak signals and drivers of change, which ranged from demographic and social to economic and environmental.
Our foresight experts, known as future