date:Apr 20, 2023
000 consumers.
Moreover, a large majority (71-76%) were found to be positive toward subsidizing alternative proteins to make them cheaper, and a large majority (72-94%) agree the UK government should be proactive in supporting the British alternative proteins industry.
The results show that the British public is largely positive toward alternative proteins, and further developments could increase that sentiment. We showed that the majority would be more likely to buy them if they become health