date:Apr 20, 2023
incredible opportunity to achieve this.
Kronenbourg 1664 is an excellent beer with a distinctive provenance, that is growing in both volume and value with strong brand awareness amongst consumers. We look forward to sharing our exciting plans to relaunch the brand with our partners in the On and Off Trade and cementing Kronenbourg 1664 as a leader in the category.
Boudewijn Haarsma, Managing Director of HEINEKEN UK, said: Weve been a strong custodian of Kronenbourg in the UK over the last four