date:Apr 20, 2023
d pack Kronenbourg 1664 under contract, before moving to CMBC in 2024. A three-year commercial arrangement has also been agreed to continue to list and provide the brand to HEINEKEN UKs Star Pubs Bars.
HEINEKEN UK has held the licence for the lager since 2008, following the acquisition of Scottish Newcastle by Carlsberg and HEINEKEN.
Kronenbourg 1664 is one of the biggest premium lagers in the On and Off Trade in the UK and is widely available in both retail channels. Famed for its ad campai