AB InBev offsets falling beer sales with premiumization strategy
date:Mar 03, 2023
d Stella Artois displayed particular strength outside of the US with revenue increases of 18.6% and 11.7%, respectively. Budweiser grew less rapidly, accelerating 2.5% from last year, as the brands largest market, China, was impacted by COVID-19 restrictions.

The brand also highlights it saw significant growth in its number of female consumers, driven by the expansion of its premium brands and Beyond Beer portfolio.

The Beyond Beer portfolio the companys non-beer sales grew by low-single
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05/03 08:41