Weetabix packaging transformed in pragmatic redesign
date:Sep 18, 2012
led on users of Facebook to post their views and out of more than 1,200 who shared their opinions, more than 85% gave positive feedback.

The team has invested an incredible amount of time and resource in developing the new inner paper wrap so were delighted to have such a great result to share, said Francesca Davies, marketing manager at Weetabix.

The wrap is not only easier to open and close, but it also helps minimise crumbs from falling onto the kitchen counter. We hope this will make break
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