date:Sep 18, 2012
back, to keep the biscuits fresher between serves.
In addition, the new wrapper has a polyethylene lining which protects the biscuits from moisture in the air, designed to keep them fresh throughout the products shelf life.
Branding agency Springetts has redesigned the Weetabix pack to reflect the new easy-open paper wrap. The new pack design is available across the UK.
The packaging redesign was backed by consumer responses to a trial of the concept earlier this year. Weetabix cal