date:Sep 18, 2012
Weetabix has replaced the plastic inner wrap around its biscuits with an easier to open paper alternative and redesigned its cereal packs to reflect this.
In addition to ease of opening, the packaging is also designed to keep the product fresh and was developed in response to consumer demand, the UK-based manufacturer claimed.
The paper tears evenly, helping to ensure the Weetabix biscuits stay protected from crumbling and breaking, said the firm. It has also been designed to be easier to fold