date:Nov 28, 2022
to a wide range of segments (round, ribbed, cherry, plum, beef heart) and different uses (sauce, salad, snack).
Over 22.8 million households bought tomatoes in the last 12 months ending September 2022, at least once. The average expenditure per act of purchase is increasing, rising from around 2.00 to over 2.3 (GfK Consumer Panel data). This increase concerns the conventional product, while organic tomatoes tend to remain stable.
An Ismea analysis shows that tomato production is around 1 mill