Production volumes of apples continues to rise, despite a decline in per capita consumption
date:Oct 20, 2022
ic production. At the same time, however, we realize that the current production volume is far too large, compared to demand. That means we need to invest in increasing quality rather than quantity.

According to Montanera, sensible marketing measures at the point of sale are the key to success. Especially in light of the rapid differentiation of supply in recent years, it has only become more difficult for consumers to make purchasing decisions. That's why at Assomela we have classified our var
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