date:Sep 26, 2022
Kenneth D'Costa, managing director for United Arab Emirates' importer, Barakat Group, explains that soft fruit is actually the second biggest sector when it comes to their imports: The most important product for our company is leafy greens, but our second largest category is from berries. We procure our berries and sell them at the local markets. We do not grow ourselves as we would simply be competing with our partners, which doesn't make a lot of sense. We service all the channels, from retail