2022-2023 crop estimate for U.S. pears at 16.2 million boxes
date:Sep 06, 2022
develop creative programs that continue increasing consumption of the northwest pear crop.

Domestic promotions
PBNW is initiating promotions across the U.S. and Canada. The 2022-23 season has kicked off with the launch of a new augmented reality experience, inspiring consumers to add pears to meals and a new social campaign all while leading up to Halloween promotions. PBNW will also continue expanding online shopping programs at retail with banner ads and other marketing promotions.

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