date:Aug 25, 2022
or 11 percent of the pear category sales (Nielsen data, last four weeks, 10-9-21). With a larger organic pear crop, we hope to continue to grow this percentage of the whole category, says Gipe-Stewart.
The whole NW pear crop is estimated to be slightly up year-over-year, further strengthening the organic pear category. There will be opportunities to promote all varieties of pears. Multi-color promotions are important to help with movement and excite consumers into trying new varieties. We have